Tag Archives: Social Media

Anderson Cooper Launches New Show with Social Media

Posted on August 31, 2011 | Leave a comment

Time for some fun facts! Fact: Anderson Cooper is a huge pop culture junkie. Also fact: Anderson Cooper’s new daytime talk show is leveraging social media for promotion and connecting viewers before it airs on Sept. 12. I can’t afford cable, but when I can I will probably have to DVR this new one. Here’s the promo:

I have not been this pumped about a new daytime talk show in a long time, if ever. Oprah set a sort of golden standard or formula (which by the way, disclaimer – I’m on the fence with Oprah and was pretty impressed with this blog & fascinating life experience of “Living Oprah”). Everything else on daytime tv, at least for me, has not seemed quite as captivating. I think this show’s biggest challenge is going to be marrying style and substance. Yes, content is king, even on the small screen. Will the masses be more engaged to current events and real issues, if discussed with Kim Kardashian and Justin Bieber? Will the show be coereced into blatant self promotion of its guest stars? Who will be the “average Anderson viewer”? Continue reading →

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Posted in Media Convergence, Television and Film

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Exploring the social media effects of Paris Hilton’s vanity (part 2)

Posted on September 15, 2009 | Leave a comment

Seven days ago I decided to track the effects of two random Paris Hilton tweets linking obscure YouTube videos to her 569,481 followers.  Here are the results:

“Dave Brown – The Paris Hilton Song” received 1,078 views in seven days — more than threefold its pre-Hilton intervention viewer count (302 views since January 30, 2009).  “Pooodle ‘Paris Hilton’” received 3,409 views, a little more than double its prior view count of 3,052.

Meanwhile, Hilton gained 29,856 followers — enough people to populate my hometown.

Google alerts didn’t find anything relevant.  Hilton’s tweets were retweeted, surprisingly, less than a dozen times.

So what did I learn from this observation?  Hilton can drive a lot of traffic, but that’s not enough to create any real buzz within the rest of social media.  Hilton doesn’t appear to have “The Oprah Effect.”   Bad news for Pooodle.

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Posted in Web 2.0

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Exploring the social media effects of Paris Hilton’s vanity (Part 1)

Posted on September 7, 2009 | Leave a comment

SUMMARY: What happens to two obscure YouTube videos when Paris Hilton links them in the middle of the night to her more than 500,000 followers?  What ramifications then exist within the entire user-generated content world?  Can a lost-and-forgotten emerging rock music artist be quickly elevated to “D-list” celebrity status after a social media snowball effect?  Aspiring communications professional and recent Elon University graduate Nathan Acosta (@nathanacosta) of Charlotte, NC explores this topic . . .

Paris Hilton: Click for source.Despite her lackluster ranking as the 220th most followed person on Twitter, I suspect Paris Hilton still has waves of influence.  After all, she’s *such* an influential person.  I’m not being entirely sarcastic here — she actually has 569,481 followers!  (For those of you in support of a declining Hilton media presence, rest assured — I think we have taken a step in the right direction: feline Tweeter @Sockington has 1,135,975 followers — more than twice than as many as Hilton.)

Paris Hilton and I coincidentally can’t sleep tonight and have great ideas at exactly the same time . . . Continue reading →

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Posted in Web 2.0

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Anderon Cooper Visits Elon, Concerned About Too Much New Media

Posted on April 15, 2009 | Leave a comment

anderson_cooper_at_elonOne of my favorite faces of TV visited campus last week. At the Q&A session, a student asked how he felt about CNN’s efforts to integrate web 2.0 into the current media platform. According to Cooper, all waking hours of the day are perceived by CNN execs as billable time, and so he’s constantly under pressure to Tweet, update his Facebook status, and blog. This is on top of the show and the live web casts that occur during commercial breaks. Then he also spends a lot of time responding to messages on a smartphone.

Cooper said he doesn’t spend a lot of time thinking about the business side of news. But it seems the business side spends an awful lot of energy taking up his. In my view, that’s exactly what’s going on: in order to stay current and competitive, the network is throwing any and all social media at its anchors. Continue reading →

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Posted in Mobile Technology, Web 2.0

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