NathanAcosta.com | Blog and Online Home of the Young Professional

What’s Shakin’? – Social Media (#Winning)

Posted on August 23, 2011 | Leave a comment

Click for source

Usually when earth-shattering (pun intended) news happens, it is thousands of miles away. Mass media usually incorporates eye-witness tweets, mobile videos, and other forms of social media — but still I feel removed.

Until today’s 5.8 earthquake.

Immediately my Twitter stream lit up with the news, several minutes before major news websites provided any information. And I wasn’t the only to notice:

Follow @pwsoneil!

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Posted in Web 2.0

MTV’s 30th Anniversary: A Curtain Call for Mass Media

Posted on August 1, 2011 | 1 Comment

Fan popart image of the MTV logo. Click for source.

Fun fact: When MTV signed on, Barack Obama was 19 years old. Click here for more fun facts.

Today marks the 30th Anniversary of the launch of MTV. It is an occasion sure to bring a surge of warm nostalgia or creepy OMG Am I Really That Old?! thoughts for millions. And many are praising MTV for being a pioneer in modern entertainment and advertising. Beyond that however, I suspect MTV’s big 3-0 will become a final curtain call for the decline of mass media due to social media/web 2.0/mobile diversification.

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Posted in Web 2.0

Tagged Hypodermic Needle, MTV, Music Television

Now Seeking New Jobs in the Triangle!

Posted on July 12, 2011 | Leave a comment

Image via Flickr! user Chris Ennis

I’m a young PR guy seeking new jobs in the triangle!

While previously serving a communications role at NCAAHPERD, (my position was eliminated in a restructuring), I succeeded in many public relations, public affairs, social media, and event planning roles:

Provided effective government relations support and assisting the organization lobby successfully for two bills at the North Carolina General Assembly – a first in the organization’s 80+ year history
Executed strategic event marketing & planning leading to more than $100k in revenue
Attracted more followers on Twitter than the national affiliate, AAHPERD
Accepted into the YouTube Nonprofit Program
Developed a full suite of enhanced branding elements and served as project manager in the design and launch of two websites

What folks are saying about my work:

Nathan has a winning personality – he is full of energy and has found ways to be an excellent partner. Nathan has a firm grasp on how to maximize social media communications and has taken NCAAHPERD to new levels – he really tops at doing this. His know-how and can do attitude are contagious. We all enjoy having him as a partner at our table.

- Betsy Vetter, Chair of the NC Alliance for Health

Mr. Acosta incorporated a myriad of strategies to enhance the existing programs, products, and services of the Southern District . . . there are too many examples to provide a detailed list, but I will try to highlight several. . . In the area of social media, Mr. Acosta is phenomenal. He served as one of the administrators of the Southern District and NCAAHPERD Facebook pages, and used these mediums to effectively communicate with our members. In effort to market our 2011 February convention, Mr. Acosta developed specifically targeted video clips to increase attendance. Mr. Acosta also worked to secure vendors, external contributions, and sponsorships. . . . I have no reservations about his future potential!

- Dr. Michael Ballard, President of the Southern District AAHPERD

Please pardon the site for a wee bit longer while I launch a new portfolio. For immediate inquiries, please contact me at ntacosta@gmail.com or 919-524-6402!

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Posted in Web 2.0

Are you in a Filter Bubble? Break it with the Overlooked Power of Twitter Lists

Posted on April 27, 2011 | Leave a comment

@NCAAHPERD tweets about childhood obesity, fitness, health, and all sorts of news and resources for educators in motion (athletics, health, PE, dance, sport management, etc., professionals). The feed has had tremendous success, including acquiring more followers than @NTAAHPERD – AAHPERD, the national affiliate.

I strongly believe my use of Twitter lists is one of the reasons for this success. Nearly every feed @NCAAHPERD follows is organized into one or more lists. (Take a look). Continue reading →

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Posted in Web 2.0

Tagged Twitter