Resume

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NATHAN ACOSTA

ntacosta@gmail.com

Professional Experience

Marketing Coordinator Fall 2011 – Present
Capitol Financial Solutions

  • Provide marketing materials, mentorship, and prospecting resources to nearly 100 financial representatives in North Carolina and Virginia
  • Manage brand communications, marketing, social media, and web presences; coordinate and distribute press releases

Communications and Member Services Coordinator Winter 2010 – Summer 2011
North Carolina Alliance for Athletics, Health, Physical Education, Recreation, and Dance (NCAAHPERD)

  • Administered a comprehensive array of organizational communications via traditional public relations and new media: developed relationships with local and regional news media, presented at national conferences, represented the organization before state agencies and strategic partners, served as a project manager in the redesign of two websites, created branding elements, presentations, and videos, and served as member services coordinator and ambassador for more than 2,000 members
  • Attracted more Twitter followers than the national affiliate and accepted into the YouTube Nonprofit Program
  • Provided services related to government relations leading to two victories in a single legislative session, the first in the organization’s 80-year history; represented North Carolina’s AHPERD workforce in Washington, DC
  • Involved in event planning and executed marketing strategies leading to more than $100k in revenue¬ in 2010-2011

Education

Bachelor of Arts, Elon University, Elon, NC  May 2009
Major: Integrated Strategic Marketing/Corporate Communications
Self-financed approximately 30% of college expenses by working 30 hours per week while enrolled full-time.

Internship Experience

Marketing/Communications Intern Fall 2009 — Present
Cirrus Medical Staffing, Charlotte, NC

  • Researched, planned, executed, and evaluated elements of a lead-generation driven social media marketing campaign
  • Administered a promotion which resulted in a 40% increase of Facebook fans in one month
  • Researched advertising opportunities and negotiated contracts, designed and executed online ads, evaluated the ROI of traditional advertising strategies
  • Designed web copy and other written materials for a wide variety of target groups
  • Collaborated with a third-party marketing vendor on public relations opportunities, such as relationship building, survey construction, research, and a wide variety of other tasks

Media Intern Summer 2008
National Agents Alliance, Burlington, NC

  • Produced training materials for the organization’s 8,000+ independent agents using Apple Final Cut Pro and Apple Motion
  • Provided media support at special training events at the NAA “Campus” training facility

International Experience

Study Abroad in London, England Winter 2008

  • Submersed in 2,000 years of culture, art, history, and literature while studying English in the world’s capitol
  • Sharpened interpersonal communication, critical thinking, strategic, problem solving, and navigational skills while gaining a deeper perception of world affairs and an increased sense of resourcefulness/versatility when responding to frequent change

Leadership Experience

Executive Director Spring 2008 — Spring 2009
Preheat 350, Elon, NC

  • Designed a student-run, college themed cooking television show and granted approval to produce from the student media board
  • Managed all facets of the production, including planning/research, production, post-production, promotion, and evaluation

Related Experience

Campaign Developer Fall 2008
Alamance Veterinary Hospital | Burington, NC

  • Engaged in small business development by designing a campaign based on a thorough understanding of target audiences
  • Introduced a Twitter element into the proposal in October 2008 — several months before the site gained mainstream popularity.

Media Relations Coordinator Spring 2008
Plaid Day | Village of Alamance, NC

  • Provided comprehensive public relations and media support for the organization’s annual “Plaid Day” festival event including:
    • two radio public service announcements
    • blog
    • YouTube video
  • Distinctly noted for creating a flexible communications package compatible with both old and new media channels

Research Analyst Spring 2008
The Lighthouse @ Elon University | Elon NC

  • Presented findings to university administration after conducting market research to determine student feedback regarding imminent changes to “The Lighthouse,” a near-campus tavern popular with generations of alumni and acquired by the university

Assistant Project Manager Fall 2007
Residential Treatment Services of Alamance County | Burlington, NC

  • Developed new business relationships and facilitated communication between the client and student web team
  • Conducted video interviews and other media to provide an enriching multimedia experience

New Media/Technology Skills Include

Twitter, Facebook, LinkedIn, WordPress, Blogger, YouTube, Delicious, Digg, RSS, Adobe Photoshop, Apple Final Cut Pro, Apple Motion, Office 2007

Other Work Experience

  • Collectively 5 years of experience in fast-paced, team-oriented, customer-first environments
    • Server Summer 2008–Summer 2009, Olive Garden | Burlington, NC
    • Server Spring 2007 –Spring 2008, Rockola Cafe | Burlington, NC
    • Sales Associate Summer 2006–Winter 2006, Sheetz | Winston-Salem, NC and Mebane, NC
    • Sales Associate Summer 2006, American Eagle | Winston-Salem, NC
    • Page Assistant I Fall 2003–Fall 2005, Forsyth County Public Library | Winston-Salem, NC
    • Cashier Summer 2003, Food Lion | Winston-Salem, NC