Category Archives: Television and Film

Wendy Williams Audience Photo – Tag Yourself on Facebook

How you doin’?!! 

Just thought it was cool that the Wendy Williams show is now uploading photos of the audience and is encouraging folks to tag themselves! The audience will never forget the experience of the show and I think this is a fun way to create some buzz!

You can also catch Wendy for an “after the show” video on YouTube.

What talk show are you most interested in seeing live?! 

Anderson Cooper Launches New Show with Social Media

Time for some fun facts! Fact: Anderson Cooper is a huge pop culture junkie. Also fact: Anderson Cooper’s new daytime talk show is leveraging social media for promotion and connecting viewers before it airs on Sept. 12. I can’t afford cable, but when I can I will probably have to DVR this new one. Here’s the promo:

I have not been this pumped about a new daytime talk show in a long time, if ever. Oprah set a sort of golden standard or formula (which by the way, disclaimer – I’m on the fence with Oprah and was pretty impressed with this blog & fascinating life experience of “Living Oprah”). Everything else on daytime tv, at least for me, has not seemed quite as captivating. I think this show’s biggest challenge is going to be marrying style and substance. Yes, content is king, even on the small screen. Will the masses be more engaged to current events and real issues, if discussed with Kim Kardashian and Justin Bieber? Will the show be coereced into blatant self promotion of its guest stars? Who will be the “average Anderson viewer”? Continue reading

Movies!

As a young professional with a not so limitless budget, you quickly find fun things to do on the cheap. Netflix is one of those. I recently joined  and have been satisfying my film itch. This is a great mashup of nearly every movie of 2010!

Video Streaming Advertising Is Better Than Oldschool TV Advertising

hulu

Hulu and other online video streaming sources offer many advantages to advertisers that TV advertising can't compete with. What long-term effects will this have for cable and satellite companies along with the advertising industry at large? Click image to visit Hulu's "Ad Experience" videos page.

I’m a big fan of Hulu and will be sad to see it transition to a paid subscription model next year. I think sites like Hulu are definitely the future. I love its que feature, which lets me subscribe to shows and emails me when they’re available on Hulu. It’s like free DVR, but web 2.0 style, without a hard drive and all the hassle that comes with it. In addition, navigating through the site is a cinch thanks to its great organization and the social media sharing versatility is a nice touch.

I especially like its advertising. A Hulu video is typically sponsored by one advertiser with 30-second commercial breaks instead of a plethora of commercials from lots of different sponsors. This appears to be the norm at network sites that also broadcast “made-for-tv” content also. The online model of exclusive sponsorship trumps tv advertising for many reasons:

  • No competition
    By being an exclusive sponsor, the advertiser isn’t competing for viewers’ attention with other ads. Plus the 30-second model doesn’t allow much time for a viewer to ignore the ad by doing something else. I imagine viewers are more likely to just sit through it than switch to some other media, run to the bathroom, call a friend, feed the cat, etc. Every online model I’ve experienced has a pause feature — something basic cable subscribers don’t have. And if a viewer pauses for too long, the sponsor usually gets an extra commercial thrown in when the viewer presses play again. Continue reading