Time for some fun facts! Fact: Anderson Cooper is a huge pop culture junkie. Also fact: Anderson Cooper’s new daytime talk show is leveraging social media for promotion and connecting viewers before it airs on Sept. 12. I can’t afford cable, but when I can I will probably have to DVR this new one. Here’s the promo:
I have not been this pumped about a new daytime talk show in a long time, if ever. Oprah set a sort of golden standard or formula (which by the way, disclaimer – I’m on the fence with Oprah and was pretty impressed with this blog & fascinating life experience of “Living Oprah”). Everything else on daytime tv, at least for me, has not seemed quite as captivating. I think this show’s biggest challenge is going to be marrying style and substance. Yes, content is king, even on the small screen. Will the masses be more engaged to current events and real issues, if discussed with Kim Kardashian and Justin Bieber? Will the show be coereced into blatant self promotion of its guest stars? Who will be the “average Anderson viewer”?
I like the intimacy of these kind of videos. I like that it’s just me at my laptop . . .I like having that communication with viewers, and I think they like it as well. In a time when we’re not yet on the air … it’s a way to start communicating with viewers. Especially in daytime tv, for those who have watched Oprah or one of these daytime tv shows, it’s about building a sense of community and building connection with viewers. It’s not just a program that is on the air one hour a day, you want it to be more, and if it’s successful, and the shows that have been the most successful and the shows that I as a viewer I feel most connected to … that’s what you want – connected in a real-time, online, 24-hour kind of way. – Anderson Cooper
I will be interested to see how the show progresses, the role of social media, and how it may affect other shows. Too often I have sensed daytime tv uses social media as another medium for one-way promotion and not much else. Will Anderson lead the way in changing that?
Oh, one more fact: Anderson Cooper giggles like a girl.
- What daytime TV shows do you watch? Are you following any shows on social media? What has the experience been like?
- Follow @Anderson and use #anderson #askanderson
