Where to Go for Business, Marketing, & PR News

We are often told that it is important to stay informed. With so many choices these days, sometimes it can be a challenge to know where to go and how to tune into the right kind of news. Wondering where to begin? Here’s a look at my regular news sources: Continue reading

3 Free Apps That Make Life Better

Somewhere along the way, tech writers have became addicted to the hyperbole. Has anyone else noticed so many articles about “ESSENTIAL APPS?” Unless there’s an app out there that can breathe for me, pay my rent, keep me young forever, or save my soul, I wouldn’t put it in the essential category.

Still, here are 3 free apps that make my life better. These apps are simple, yet powerful, contain no superfluous bells and whistles, don’t intrude on my privacy too much, or annoy me with meaningless notifications. I think they’re good models of how to harness mobile technology and cloud-based content. Each link routes to the corresponding page at the iTunes App Store:

1. Nieman Journalism Lab: Includes scholarly articles about journalism, social media, advertising, and mobile tech. This app is my on-the-go resource for a deeper, thought-provoking escapism from the daily hum-drum of news on these topics. Basic social sharing features are included and the search function is a nice touch.

Continue reading

Elon Triangle Needs You!

As a communications boardmember for the Elon Triangle Alumni Association, I’m the one pushing out news and info one tweet and status update at a time. We also have a YouTube channel, by the way.

I am seeking some PR/Design help for the upcoming changes to Facebook pages. The large image area at the top is the perfect place to display some interesting Triangle skylines and other things an Elon alumni can only find in Raleigh, Durham, Chapel Hill, and surrounding areas. I don’t have images and since my last machine died, don’t have photoshop anymore either. 

Please let me know if you’re able to help with this! 

Yes!!! Who Cares Wins


This is a short post. Don’t you feel good when you learn about a new book that reinforces what you already thought? Just take a look at the editorial reviews on Amazon…

Tips for Tweeting About Your Life

Tweeting about your every stride may be too much, but it is important to showcase your individuality in your tweets. Click image for more info on Twitter shoes!

What does your Twitter bio say? Are your tweets reflecting your life? Do you ever wonder if that next tweet is appropriate? If you are a young professional or new to Twitter, these suggestions for incorporating a work-life balance into your Twitter queue may be helpful.

A primary/niche subject is good.

I started tweeting as a senior in college as a way to learn more about social media through first-hand experience and to begin forming a personal brand. I was also trying to land a job, and wanted to convey to potential employers that I was knowledgeable and frequently learning about industry topics. Most of my 9-to-5 tweets still have something to do with PR or current events.

If you are in a similar situation, establish yourself as an expert in your field by tweeting about your career or industry topics.

Tweet about the topics you care about.

After a while I began to suffer from Twitter burn-0ut because I felt that every tweet had to revolve around some remarkably useful or interesting professional topic. But there is so much more about me than my career. And who enjoys listening to that person that only talks about one thing? Continue reading